Mission Vision for iy K-Beauty

Our mission is to empower each client to discover and enhance their inner and outer shine, offering a curated selection of innovative, high-quality hair and skin items. We are committed to providing the tools and knowledge needed to achieve a state of health and luminosity that reflects your confidence and total well-being

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Professional Collections

Discover our curated selection of premium care products

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STRAIGHTER PRODUCTS

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Mask & Other

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Nourish Your Hair with Premium Brazillian Hair Care Products.

Discover our collection of premium shampoos and treatments
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Advanced K-Beauty and Hair Restoration Systems

$5.99
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Biotin Hair Growth & Anti-Hair Loss Shampoo

$6.99
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Botanic Hearth Shampoo and Conditioner set

$35.99
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PURC Biotin Hair & Scalp Health System

$13.99
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PURC Moroccan Hair Care Set

$17.99
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PURC Keratin Mask with Disulfide Bond Technology

$14.99
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Magical Keratin Hair Mask

$10.99
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PURC Keratin Treatment & Maintenance System

$7.99
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